A little flavour of what's in store...

Wednesday, August 30, 2006

Article - Search for yourself as part of your SEO program

A very quick article this one but how often do you search on Google and others for yourself?

It may sound silly but if you're not aware of what other people are writing about you or articles their including you in (apart from Blogs) then you could be really missing something - good or bad.

It's worth checking as part of your SEO routine. Articles that do feature your website, business or you personally may offer valuable link opportunities. By way of reciprocol linking, you can always link back to the actual article. Your link 'buddy' will love this as it will draw attention to their article and their business.

For example, a recent search on Mandy Collins threw up two results that we were not aware of. An article written by Fotolibra that had found its way onto the BAPLA website and the Welsh national website where Fotolibra are based.

The main article was about a new, previously unavailable collection of Beatles images. In the same article, it also talked of Mandy Collins as a major contributor to the Fotolibra collection.

You can read both articles by following the links:

BAPLA editorial: http://www.bapla.org.uk/news/index.php?a=show&id=595&from=

ICWales - the national website of Wales editorial: http://icwales.icnetwork.co.uk/0300business/0100news/tm_objectid=17284660&method=full&siteid=50082&headline=---beatles-pictures-mix-with-royalties--and-he-loves-it--yeah--yeah---------name_page.html

You can view Mandy's Fotolibra collection by visiting http://www.purple13.co.uk and following the Fotolibra link on the Home Page.

So SEO fans, get checking now. A word of caution though, make sure you visit these links because they can change, without warning and your link will either become dead (not good) or link to another story altogether (even worse if its a competitor).

Articles and stories, especially when they show your service or product in a positive light are an excellent way of communicating to visitors the sincerity and trustworthyness of your site. It also serves as a memory jogger, particularly if they may have seen the article and come searching for you, this will re-inforce the message that they have arrived at the right site.

Purple 13 Webmaster

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