A little flavour of what's in store...

Friday, April 04, 2008

Photo Gifts make Publisher sit up and notice for Dubai Novelists

A transcript of Fabulous Photo Gift's latest Press Release as submitted to National Business Information .co.uk ....

Novelists in Dubai use Personalised Photo Jigsaws, showing their proposed book cover, to stand out to publishers courtesy of Fabulous Photo Gifts.

'Rush jobs' are part of everyday business, whether that's online e-commerce or not. So when a couple, living in Dubai contacted Derbyshire based Fabulous Photo Gifts, time wasn't on anybody's side.

The couple had quit the 'rat race' and travelled the world before settling back in Dubai and performing as motivational guest speakers around the world. They're currently writing their life journey called 'Go Smell the Flowers' and submitting the first manuscripts to publishers here in the UK.

They wanted to really catch the eye of the publishing house and after a short online dialogue, culminating in a very late night telephone call from Dubai, decided to use Fabulous Photo Gifts small wooden jigsaw puzzles, personalised with the cover of the book itself.

Of course, this was the weekend and the agent in London was leaving for the publishers Tuesday afternoon, so it was a case of working late sunday in order to allow enough cooling time to wrap and ship safely monday by recorded delivery.

The jigsaw book cover certainly made an impression with the publishers and agent alike and as an extra courtesy, we sent both a 15 and 24 piece for the agent to choose from, with the unused one being forwarded to Dubai directly by their agent.

“We received a lot of very positive comments from both our agent and the publisher about our 'marketing method' and will be using more of the same with future submissions” said Jim and Em.

In fact they were so delighted, that they're ordering other personalised items for when they visit the UK in the summer and have already promoted their photo gift experience on their own inspirational blog.

Technical Partner – Jonathan Crouch said “it's always nice to get such positive feedback, especially when you really go the extra mile to help a customer out. That's what Fabulous Photo Gifts is all about. Being small enough to cope with emergency requests as and when they occur, but also being able to provide that level of personal service which is often lacking in larger companies”.

“Their 'novel' approach to marketing a manuscript is yet another example of the potential our short run personalised photo gift service, to businesses and individuals looking for an edge to their marketing and PR efforts, can offer”.

For more information, please contact Fabulous Photo Gifts at www.fabulousphotogifts.co.uk

1 comment:

Mike French said...

Well done guys - putting the pieces together - to make a good pitch for Flowers!