From July 2007 Archive - Harry Potter casts his spell on Fabulous Photo Gifts

With the latest installment of the Harry Potter books - Harry Potter and the Half Blood Prince (why do I always want to pronounce that mud blood prince?) about to hit our cinema screens (and about time too!) - seriously, I think the film studio have made a big mistake by letting so long pass between films.

Anyway, back to the post, we had fun trawling back through our old blog posts and found this absolute gem from July 2007 - strangely enough about our family getting excited about seeing the then new film installment of everybody's favourite boy wizard - Harry Potter.

Harry Potter casts his spell - July 2007

Harry Potter and the Triangle of Relevancy?

“The "Triangle of Relevancy" is used to describe the relationship between the text in a landing page, a sponsored advertisement and the keyword or phrase that's entered into a search engine. Google places a premium on relevancy as it endeavors to ensure visitors have a positive experience by getting search results relevant to their search terms. I will outline specific steps an advertiser can take to maximize their landing pages and sponsored advertisement's effectiveness in their search engine marketing endeavors. “

The above just popped into my mailbox – the subject title: triangle of relevancy

Not having heard of this phrase before, i thought it was a harry potter spoof – you know, harry potter and the triangle of relevancy kind of idea.

It started a small guffaw in the office as we discussed other possible film tie-in's. Here's what we've come up with so far (we're not a very imaginative lot):

Harry Potter and the Triangle of Relevancy
Indiana Jones 4 – The Triangle of Relevancy
Nancy Drew Mystery - The Triangle of Relevancy
Secret Seven - The Triangle of Relevancy
Tarzan and The Triangle of Relevancy
Tomb Raider 3 – The Triangle of Relevancy
An aid to kitchen designers (not a film tie-in I know)

We're sure there our loads more examples out there (we've been told to get on with our work) so over to you.

Our regular SEO wizard will try to bring you a muggles guide to the triangle of relevancy once he's read up all about it (and finished his lunch).

Like this SEO tip? Jump to the last SEO article on this blog - click here
To read part 2 of Harry Potter and the Triangle of Relevancy - an SEO guide, click here

Harry Potter casts his spell on Fabulous Photo Gifts office

Its been Harry Potter this and Harry Potter that amongst the younger members of the family since the release of the newest instalment - Harry Potter and the Order of the Phoenix.

So to keep the youngsters happy (and us of course) we paid homage and visited our local Odeon cinema at the weekend.

Amidst the popcorn and sweets, we all sat glued to the screen for the 2 and a half hours. We weren't disapointed.

And according to some recent research by Nielson (click here) we weren't alone.

So before you queue for the latests and last book instalment, here's a few figures to keep you going as conjured up by Neilson...

Book sales (Nielsen BookScan): Since 1998, when Nielsen began measuring book sales in the United Kingdom, the six Harry Potter books have sold more than 22.5 million copies in the UK alone. In the United States, the Harry Potter titles published after 2001 have sold more than 27.7 million copies.

Box office sales (Nielsen EDI): Combined, the first four Harry Potter films have grossed more than $3.5 billion worldwide. The first film, "Harry Potter and The Sorcerer's Stone," is the fourth highest-grossing film worldwide.

Advertising (Nielsen Monitor-Plus): In the US, ad spend for all Harry Potter branded merchandise (including books, movies, DVDs and other promotional products) totals $269.1 million from 1998 to date. Outside of the US from 2000 to date, $119.3 million was spent on total advertising for all Harry Potter branded merchandise in Canada, Germany, Italy, Netherlands, Norway, South Africa, Switzerland, and the UK.

DVD/video sales (Nielsen VideoScan): All three Harry Potter DVDs/videos - Sorcerer's Stone, Chamber of Secrets, and Prisoner of Azkaban - debuted at No. 1 and remained the No. 1 family film for the first 3 weeks of each release.
Internet traffic (Nielsen/NetRatings): The Warner Bros. "Harry Potter Order of the Phoenix" website drew 446,762 unique visitors in May 2007.

So fear not... you're not alone.